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Technology solutions give real estate companies a leg up on the competition

Real estate businesses that take advantage of managed IT solutions will be better equipped to handle the rush of apartment seekers each fall in major metropolitan areas.

Real estate businesses that take advantage of managed IT solutions will be better equipped to handle the rush of apartment seekers each fall in major metropolitan areas.

Anyone living in a major city like Boston or New York knows that September 1 is quite a hectic day. It is when hundreds, if not thousands of tenants move into their new apartments, clogging the streets with U-Haul trucks like cholesterol in the arteries of someone a little too fond of doughnuts.

For those in the real estate business, the weeks and months leading up to the first of September can be a bit overwhelming as the droves of abode-seeking clients walk through their office doors. But, the fun doesn't stop there. The following few months bring those who wanted to avoid the housing rush as well as individuals who didn't plan on moving – but things don't always go according to plan.

The real estate market in these metropolitan meccas can get very competitive during this time, as part-time agents enter the scene to capitalize on the fall housing boom. There are, however, useful technology solutions that can keep agencies competitive year-round.

A website that can support virtual video tours of apartment and condo listings will give companies a leg up on the competition, who may rely on shoddy pictures taken with a point-and-shoot camera and posted on Craigslist. Database management can keep track of each available unit, the clients interested in them, how many individuals have already viewed them and how many have scheduled appointments. They can also record deposits given and make sure that no dollars and cents fall through the cracks.

The reality is, real estate agencies are busy companies. But, they often do not have fully staffed IT departments that can implement and manage these solutions for them. That's where managed IT support can make a significant difference.

The right technology applications can attract new clients who may be overwhelmed by the masses competing for the nicest new digs. Making the process easier for them makes the process easier for the listing agents, reducing the stress and frenzy but not the business coming through the door.