In the game "Risk," strategy wins the day. For small and midsize businesses (SMBs), the same principle applies to IT assets. That is why this is a very interesting time in the corporate world.
On Wednesday, Apple held it's highly anticipated press event to officially unveil the iPhone 5. While many professionals will flock to stores for the September 21 product release, there are plenty who have yet to make a decision on their next business phone.
A recent ZDNet article discusses how company decision-makers are weighing their options and the iPhone 5 is far from a default choice. In a survey of TechRepublic's CIO Jury, a group of about 200 technology executives around the globe, ZDNet found that offerings from various manufacturers sporting the Android platform, as well as new Windows Phone 8 and tablet devices, are very much under consideration.
Some respondents told the news source that while Apple products are sleek and fit for consumers, they don't always meet enterprise-level needs. The Windows 8 phones and tablets will all run on the same operating system kernel, creating a more cohesive IT ecosystem that could be more business-friendly.
They also noted that there is constant innovation with other platforms like Android because manufacturers are always developing new devices and do not lock themselves into set product cycles, like Apple does.
There are undoubtedly business executives that will remain loyal to Apple, but there exists the potential for the likes of Android and Windows to make significant inroads into that market in the coming months and years.
Clearly, there is a wealth of information to consider when making these choices, whether looking for company solutions or deciding which products to recommend for employees who wish to use their own devices for work. Managed IT support for small businesses should be geared toward monitoring these trends and which approaches are working for other companies. This can provide a helpful blueprint for future initiatives.